Who I am

Brand builder and pop culture fanatic


I am a brand builder and strategist who helps brands tell their story to international audiences.

My extensive work with leading B2C and B2B companies across several industries and markets gives me a unique insight into the behavior of both consumers and enterprise audiences.

I am also an active social media creator who lets his passion for pop culture shows on YouTube, TikTok, and this site.

I’m endlessly inspired by future possibilities, current events, and pop culture classics. Not to mention brands that go the extra mile.

What I do

I build enduring brands

Whatever the industry my client works in, my goal is to lead them to long-term success built on a core purpose that stands the test of time. I currently work as a brand strategist at the brand agency Bou.

Who or what is Hurraakerkko?

I’ve been writing about brand-building, marketing, and pop culture since 2006. Essentially, this site is a celebration of creativity in all forms. Check out some of my recent favorite posts.

10 things the legendary rap group Wu-Tang Clan taught me about working in a creative agency.

Practical tips on growing a following on the hottest social platform of today.

Dig into the archives

With almost 20 years of content, there’s plenty more to discover.

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