Kerkko Laakso is a brand strategist
I’m Kerkko, a brand strategist with a rich multidisciplinary skill set that puts the class in world-class brands. I’ve collaborated extensively with global brands such as Nokia and Next Games – the Netflix game studio. Formerly a strategy lead at WPP, I currently serve as BRAND DIRECTOR at the brand company Bou. I’m based in Finland.
Brand strategy is the long-term plan that outlines how a brand will consistently convey its core identity, values, and promise to its audience. A brand strategy encompasses several elements, such as positioning, voice, storytelling, visual identity, and brand values.
My approach to brand strategy
What I do
Brand strategy and creative.
How I do it
By making the brand fulfill basic human needs.
Why I do it
To build enduring world-class brands.
Brand strategy starts with the brand’s reason to exist. The ‘why’ should be something simple. It’s not a laundry list of products, tech specs, or commercial success. It’s a basic human need like making things easier, being able to grow, and making a real connection.
What people are saying
CMO“We have a really strong brand strategy thanks to you.”
European fintech company
Core capabilities
Building world-class brands with strategy, creativity, and leadership skills.
Brand strategy
Build a distinctive brand
- Positioning
- Brand/product naming
- Key messages and verbal identity
- Brand Renewal
- Brand management
Creative
Elevate your campaigns
- Creative strategy
- Creative concepts
- User Acquisition
- Copywriting
- Design
Leadership
Build teams and business
- Team lead, mentor
- C-suite interaction
- Account & project management
- Workshops
- Business development