Some of the most important things to understand about the brand builder Kerkko Laakso

About me.

I’m a brand builder and pop culture fanatic

Who I am

A little bit about me

I’m a father, brand professional, creative strategist, social media expert, digital creator & film and music fanatic who loves swimming in the ocean, testing hotels, writing songs on the piano, cyberpunk, SNES graphics, black and white photos, vinyl records, the sound of old Helsinki trams accelerating, Domino biscuits, and making lists.

I’ve worked with global companies on their branding, strategy, and content. Before diving into the world of brand storytelling and advertising, I was a journalist and TV host.

A writer at heart, I’ve also expanded to other creative and strategic disciplines. This multi-hyphenate mindset gives me a unique insight into building brands and communicating their key message.

I am also an active creator on TikTok and YouTube. Just like this website, my videos are a mix of social media insights, pop culture gems and bad jokes.

I believe in lifelong learning and the good in people. I value hard work, honesty and kindness. I’m passionate about my work and hobbies and always strive for excellence in both. Still, I’m a completionist who likes to get things done – excellence over perfection.


My father didn’t know how to send longer text messages than “OK” but somehow managed to set his feature phone to always greet him with “Hurraa Raino!”

A bit about this website

This website was first launched in 2006. Since then, it has evolved from a personal-albeit-public journal to a professional showcase and pop culture digest. From social media trends to film and music reviews, this site is a celebration of creativity in all forms. is a reflection of my many interests. It’s my place to experiment with creative ideas and do some investigative journalism on the strangest topics. Essentially, the website has helped me figure out who I am and what I’m into.




I am a brand builder, creative strategist, and social media expert. Check out my professional experience.