I’m a Strategy Lead at the advertising agency Wunderman Thompson Finland, where I work on the social media strategies, concepts, and content for global B2B and B2C brands.
I have a solid track record of creating long-term business opportunities from social media.
I was one of the founders of the highly successful Wunderman Thompson Finland content strategy and social media team, whose business growth is exemplified by headcount, which grew from 5 to 20 members in less than four years.
I’ve worked with various industries from healthcare to manufacturing. Some of my longest collaborations include brands operating in telecoms and network infrastructure, travel, and FMCG.
One of my most rewarding client relationships was with thisisFINLAND, the Finnish country brand. The work was nominated for Best Social Media Presence at the Finnish advertising competition Grand One, thanks to its unique tone and visuality and immense audience growth with a purely organic strategy.
|Wunderman Thompson||Strategy Lead||01/21-|
|Global network infrastructure company||Marketing Manager (insourced)||09/17-12/20|
|Mirum Agency||Social Media Lead||07/17-12/20|
|Mirum Agency||Senior Social Media Manager||02/15-06/17|
|MTV3 Uutiset/Radio Nova||Reporter||11/08-05/11|
|MTV3 Interactive||TV host, director||06/06-02/09|
Wunderman Thompson is the world’s largest agency network. They are part creative agency, part consultancy, and part technology company.
The WPP-owned company has allowed me to explore all aspects of strategy and creativity. So although social media is my core specialty, my work is a blend of various crafts. I’ve also been fortunate to grow into a team lead and mentor for budding talents.
My background is in journalism. Before joining the creative industry, I was an online reporter for Finland’s biggest commercial news agency MTV3 Uutiset and a newscaster for Radio Nova. I also directed and hosted various interactive TV shows.
While writing is my comfort zone, I thrive in situations where I can mix my skills in visual design, video production, and analytics to deliver excellent creative and meaningful results.
My website has celebrated social media and pop culture for 15 years. Dig into the archives and you’ll find articles on social media trends and best practices, with topics like “How I gained 1000 followers on TikTok” or “Testing OnlyFans.” Social media tips for all generations.
I am also a film and music buff. That’s why this site is loaded with reviews of cult films and music, stories of forgotten gaming trivia and so much more. Pop culture is a bottomless source of inspiration for me, so this inner fanboy bleeds into my work quite often.
Apologies to my international fam but the articles are only available in Finnish for now. I hope to translate some of my favorite insights into English soon.