Celebrate creativity
My blog covers a wide range of topics, from brand strategy to pop culture. Current events, future possibilities, and cult classics endlessly inspire me. In short, this site is a celebration of creativity. I hope it inspires you.
Est. 2006
This blog is for marketers, brand strategists, and pop culture fanatics—articles in English and Finnish.
Blog Q&A
What do you write about?
I focus on creative insights on brand strategy, marketing, and pop culture, such as film and music. I hope to inspire creativity in others by talking about what inspires me.
What’s the most rewarding thing about writing?
Becoming a better writer, figuring out what I love, honoring my favorite creators, being able to go back in time, and noticing how my marketing trend forecasts came true.
What inspires you?
I get energy from films and music, learning new skills, swimming in the sea, staycations, cool fonts, SNES graphics, black and white photos, new jack swing, vinyl records, and making lists.
What is ‘hurraakerkko’?
I started this site in 2006 to write about my life and pop culture. I got the name ‘hurraakerkko’ from my father. Since then, it’s become my go-to creative alias on various platforms.
Featured brand strategy & pop culture articles
Some articles and videos to inspire you.
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About the author
Kerkko Laakso is a brand strategist, creative, father, and pop culture fanatic who obsesses over movies and marketing. Kerkko serves as a BRAND DIRECTOR at the brand agency Bou. He lives in Finland.
