Let’s build world-class brands
I’m KERKKO, a brand strategist with 20 years of experience in advertising and communications. I’ve worked with iconic brands across industries such as technology, telecommunications, gaming, FMCG, and country and city branding. I currently work as a BRAND DIRECTOR at the brand company Bou. I’m based in Finland.
I have worked with global brands like
I have worked with notable clients such as Nokia, Supercell, Next Games, Aiven, Octacell, Flanks, Huawei, Subway Surfers (SYBO), Telia, Finnair, Vaasan, Saarioinen, the Finnish Foreign Ministry, and many more.
Relevant work experience
20 years in advertising and communications.
Q&A about brand-building
Where does your strategy process begin?
I start with the brand’s reason to exist (the ‘why’) and positioning because they affect all other parts of the brand identity. Interviews, workshops, brand audits, and competitor analyses help define those.
Describe your approach.
I like to keep things simple: the brand must fulfill a basic human need. That human connection is the key to building an enduring brand. Remove the business jargon.
What’s the most common mistake in brand-building?
Overcomplicating things. The strategy should be easy to remember and implement. It’s a single purpose, not a data dump or a list of all your products and services.
What’s the most exciting thing about strategy?
Defining the brand’s whys and hows – why are we here, how do we help – and writing a strategy that unlocks creative opportunities.
Cases
Flanks
Brand strategy – positioning – product naming strategy – tagline – verbal identity
Rune & Berg
Brand strategy – copywriting
Next Games
Brand strategy – social media strategy – creative concept
Nokia
Social media strategy – social media marketing – brand licensing – creative
Precisely
Brand strategy – verbal identity – copywriting
Vaasan
Social media strategy
What people are saying
CMO“We have a really strong brand strategy thanks to you.”
European fintech company
Conrad Rasmussen“Reliable, constructive, and brimming with creativity, Kerkko knows how to lead large organizations out of their comfort zone.”
Head of Experience at VML
Henri Kärjä“Kerkko is a true leader full of compassion and creativity.”
Marketing manager, Vattenfall