My portfolio

My portfolio.

Creative strategist and social media expert

What I do better than anyone

Introduction


Hi – I’m Kerkko. I’m a creative strategist on a mission to build brands that care about the needs of the audience.

For 10 years, I’ve been working with global B2C and B2B brands across diverse industries and in various strategic and creative roles. This multi-hyphenate mindset gives me a unique understanding of contemporary creative language and what audiences expect from brands.

I have a solid track record of creating long-term business opportunities and mentoring advertising professionals.

One of my greatest strengths is the ability to connect signals into actionable insights. It has helped me consult my clients on trends and best practices.

Empathy is another core skill. It comes into play in building lasting relationships with both clients and agency colleagues, as well as interpreting audience behavior.

Formerly a strategy lead and social media expert at Wunderman Thompson, I am currently employed by the brand agency Bou.

BRANDS I’VE WORKED WITH

Nokia, Telia, thisisFINLAND, Finnair, Huawei, Outokumpu, Precisely, Vaasan, Saarioinen, Marabou, LEGO, Lambi, the City of Helsinki

The best of both worlds


Social media has played a major role in my career. My TV work was a precursor to today’s streaming services. The rise of Facebook and other platforms fascinated me as a news reporter. And when I joined the creative advertising industry, social media became my speciality.

But a social media specialist doesn’t mean just one competency. You need to understand strategy, concepting, copywriting, design and analytics – as well as knowing how to lead a client.

I have to admit: sometimes I struggle with traveling between the disciplines of strategy and creativity. On the other hand, I am now uniquely positioned to draw on both sources.

I like to say I’m pretty good at a lot of things, but together, those skills make me a damn good advertising professional.

Where I’ve been

Bou ↗

Creative Strategy, Marketing
Current position

Wunderman Thompson ↗

Strategy Lead
01-11/2021

Nokia ↗

Social Media Lead (team extension)
09/18–12/20

Nokia ↗

Brand licensing manager (team extension)
07/17–03/18

Mirum Agency ↗

Social Media Lead
07/17–12/20

Mirum Agency ↗

Senior Social Media Manager
02/15–06/17

Isobar Finland ↗

Community Manager
08/11–02/15

MTV3 News / Radio Nova ↗

Journalist, radio and online
11/08–05/11

MTV3 Interactive ↗

TV host & director
06/06–02/09

thisisFINLAND – the quirkiest country on Instagram


CASE

Roles | strategy, copywriting, design, social media management, analytics

I’ve had the pleasure of working with various brands and in many roles over the years. Let me tell you about one of my most rewarding collaborations.

The Foreign Ministry of Finland and its country branding unit wanted to make Instagram one of their main communication platforms and build awareness on Finnish culture and politics and the opportunities for living, working, traveling, and education the country has to offer. They wanted to grow their audience on Instagram and maintain a positive level of engagement.

I was the strategic and creative lead for putting @thisisfinlandofficial on the map.

We relied on a purely organic content strategy, which meant optimizing each post carefully and playing up their quirky tone of voice. Staying active was another key tactic: we put out 5–6 posts every week to really play into the algorithm.

The results speak for themselves: in three years, we grew from 4000 to 21 000 followers, while still maintaining an extremely high engagement rate (15% on average). We even received a nomination for Best Social Media Presence at the Finnish advertising competition Grand One.

Recommendations

Here are some kind words from people I’ve worked with.

“Reliable, constructive, and brimming with creativity, Kerkko knows just how to lead large organizations out of their comfort zone and into the world of social media. A writer at heart, Kerkko brings clarity and order out of the chaos. In fact, it’s very rare indeed to find a writer with the skills and attention to detail that Kerkko possesses – in both English and Finnish! Oh, and he just happens to be a lot of fun to work with as well.”

Conrad Rasmussen | Head of Experience at Wunderman Thompson UK

“I believe that a great leader is more of a mentor than a commander. Someone who gives you guidance when you need it and pushes you when you’re standing still. Someone who you can always turn to when you’re feeling lost. Kerkko was my boss for 4,5 years and in that time I grew from a naive kid with silly ideas to a true professional with silly ideas. He is a true leader full of compassion and creativity, traits which extend to everyone he’s working with.”

Henri Kärjä | Marketing specialist at Vattenfall

“It has been a pleasure to work under Kerkko’s supervision as a part of the social media and content team at Mirum Agency. He is always very constructive, professional, diligent, and encouraging. Along with a great sense of humor, he also sports a great visual eye. I can recommend him for pretty much anything social media-related, but also for the development of creative concepts and coaching young talent.”

Stefani Kirilova | Creative Strategist at Troot

“Some of your ideas made sense to me.”

Anonymous client feedback

Get in touch

Feel free to send a message or connect with me on LinkedIn.

KEEP EXPLORING

I’m also a TikTok and YouTube creator, and a pop culture fanatic. Check out my articles and videos.