My portfolio

My portfolio.

Brand strategist and creative

What I do better than anyone

Hi – I’m Kerkko, a strategist and marketer who builds enduring brands.


I have extensive experience in leading global B2B and B2C brands to long-term success with my unique mix of strategic and creative skills that allow me to go from overarching vision to the nitty-gritty details of execution with ease.

I like to say I’m pretty good at many things which, when combined, make me damn good at building brands holistically.


My skills include brand & creative strategy, client leadership, project management, concept design, copywriting, visual design, mentoring, and more.

Formerly a lead strategist at Wunderman Thompson, I currently work at Bou, the brand company the Financial Times recently cited as one of Europe’s fastest-growing companies.

Where I’ve been

Bou

Brand Lead, Creative Strategy, Marketing
Current position

Wunderman Thompson

Strategy Lead
2021

Nokia

Social Media Lead (team extension)
09/18–12/20

Nokia

Brand Licensing Manager (team extension)
07/17–03/18

Wunderman Thompson

Social Media Lead
07/17–12/20

Wunderman Thompson

Senior Social Media Manager
02/15–06/17

Isobar Finland

Community Manager
08/11–02/15

MTV3 News / Radio Nova

Journalist, radio & online
11/08–05/11

MTV3 Interactive

TV host & director
06/06–02/09

Who I’ve worked with

Nokia, Telia, Finnair, Huawei, Outokumpu, Sybo, Next Games, Vaasan, Saarioinen, Marabou, LEGO, Lambi, thisisFINLAND, the City of Helsinki

and many more…




What I’ve done

thisisFINLAND
Impressive audience growth and engagement rates – with a purely organic strategy that turned Finland into the quirkiest country on Instagram.

Nokia
Some highlights from my longest and most extensive collaboration: creating the global social media strategy & style guide, brand license management, and developing campaigns for industry audiences.

Precisely
I created the brand platform and led the visual identity renewal for the Swedish contract management platform that sets a new standard for digital contracting.

Vaasan
Our creative strategy quickly resulted in the highest audience sentiment rate the brand had ever seen. What a tasty collaboration.

Recommendations

Here are some kind words from people I’ve worked with.

“Reliable, constructive, and brimming with creativity, Kerkko knows just how to lead large organizations out of their comfort zone and into the world of social media. A writer at heart, Kerkko brings clarity and order out of the chaos. In fact, it’s very rare indeed to find a writer with the skills and attention to detail that Kerkko possesses – in both English and Finnish! Oh, and he just happens to be a lot of fun to work with as well.”

Conrad Rasmussen | Head of Experience at Wunderman Thompson UK

“I believe that a great leader is more of a mentor than a commander. Someone who gives you guidance when you need it and pushes you when you’re standing still. Someone who you can always turn to when you’re feeling lost. Kerkko was my boss for 4,5 years and in that time I grew from a naive kid with silly ideas to a true professional with silly ideas. He is a true leader full of compassion and creativity, traits which extend to everyone he’s working with.”

Henri Kärjä | Marketing specialist at Vattenfall

“It has been a pleasure to work under Kerkko’s supervision as a part of the social media and content team at Mirum Agency. He is always very constructive, professional, diligent, and encouraging. Along with a great sense of humor, he also sports a great visual eye. I can recommend him for pretty much anything social media-related, but also for the development of creative concepts and coaching young talent.”

Stefani Kirilova | Creative Strategist at Troot

“Some of your ideas made sense to me.”

Anonymous client feedback

GET IN TOUCH

Let’s Connect

KEEP EXPLORING

I’m also a TikTok and YouTube creator and a pop culture fanatic. Check out my articles and videos.