My portfolio

Hi – I’m Kerkko. I’m a strategist and creative who specializes in social media. For the past decade, I’ve collaborated with global B2C and B2B brands across industries such as telecoms and consumer technology, travel, and FMCG. I am also an active YouTuber and TikToker. I live in Finland.

What I do better than anyone

From strategy to content creation to analytics and from Instagram to YouTube to TikTok, I’ve done it all.

While writing is my comfort zone, I thrive in situations where I can mix all my strategic, creative, and technical capabilities to deliver meaningful results. Here are some of my special skills.

  • A unique understanding of social media trends and user behavior
  • Strategy, brand toolkits and guidelines
  • Mentoring, coaching, team and client leadership
  • Copywriting, design, video
  • Enterprise social
  • Brand licensing
  • Country branding

Some of the brands I’ve worked with: Nokia, Telia, thisisFINLAND, Finnair, Outokumpu, Huawei, Vaasan, Saarioinen, LEGO, Marabou, Lambi, Serla, Terveystalo, the City of Helsinki

BouMarketing11/21–
Wunderman ThompsonLead Strategist01–11/21
NokiaSocial Media Lead (team extension)09/18–12/20
NokiaBrand Manager (team extension)07/17–03/18
Mirum AgencySocial Media Lead07/17–12/20
Mirum AgencySenior Social Media Manager02/15–06/17
IsobarCommunity Manager08/11–02/15
MTV3 Uutiset/Radio NovaJournalist11/08–05/11
MTV3 InteractiveTV host, director06/06–02/09

Other accomplishments

  • Content marketing team founder at Mirum Agency
  • Competence lead and mentor for advertising professionals
  • Small business mentor for PSALT
  • Social media creator since 2006

Case: thisisFINLAND – the quirkiest country on Instagram

I’ve had the pleasure of working with various brands and in many roles over the years. Let me tell you about one of my most rewarding collaborations.

The Foreign Ministry of Finland and its country branding unit wanted to make Instagram one of their main communications platforms and build awareness on Finnish culture and politics and the opportunities for living, working, traveling, and education the country has to offer. They wanted to grow their audience on Instagram and maintain a positive level of engagement.

I was the strategic and creative lead for putting @thisisfinlandofficial on the map. We relied on a purely organic content strategy, which meant optimizing each post carefully, staying active, and playing up their quirky tone of voice.

The results speak for themselves: in three years, we grew from 4000 to 21 000 followers, while still maintaining an extremely high engagement rate (15% on average). We even received a nomination for Best Social Media Presence at Grand One.

Recommendations

Here are some kind words from people I’ve worked with.

“Reliable, constructive, and brimming with creativity, Kerkko knows just how to lead large organizations out of their comfort zone and into the world of social media. A writer at heart, Kerkko brings clarity and order out of the chaos. In fact, it’s very rare indeed to find a writer with the skills and attention to detail that Kerkko possesses – in both English and Finnish! Oh, and he just happens to be a lot of fun to work with as well.”

Conrad Rasmussen | Head of Experience at Wunderman Thompson UK

“I believe that a great leader is more of a mentor than a commander. Someone who gives you guidance when you need it and pushes you when you’re standing still. Someone who you can always turn to when you’re feeling lost. Kerkko was my boss for 4,5 years and in that time I grew from a naive kid with silly ideas to a true professional with silly ideas. He is a true leader full of compassion and creativity, traits which extend to everyone he’s working with.”

Henri Kärjä | Marketing specialist at Vattenfall

“It has been a pleasure to work under Kerkko’s supervision as a part of the social media and content team at Mirum Agency. He is always very constructive, professional, diligent, and encouraging. Along with a great sense of humor, he also sports a great visual eye. I can recommend him for pretty much anything social media-related, but also for the development of creative concepts and coaching young talent.”

Stefani Kirilova | Creative Strategist at Troot

“Some of your ideas made sense to me.”

Anonymous client feedback

Get in touch

Feel free to send a message or connect with me via LinkedIn.